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Real Estate Review Request Templates: 9 Scripts That Get Answered

Your happiest clients aren't refusing to review you — they're forgetting. These nine copy-and-paste scripts, plus the timing that makes them work, fix that.

By the CurbPost team · Updated October 2026 · 8 min read

Here's the math nobody likes: the client who cried happy tears at closing will, two weeks later, have moved on to paint colors and internet installers. If your review request arrives in that window as a vague "hey, if you get a chance…" — it won't get a chance. Reviews don't come from satisfaction. They come from a specific ask, at the right moment, with a one-tap link.

Below: the timing rules, then nine templates — text, email, in-person, and follow-up — you can lift verbatim. Replace the brackets and send.

The three rules before any template

  1. Ask inside the gratitude window. 24–72 hours after closing is peak goodwill. Miss it and response rates fall off a cliff.
  2. Send the direct link. In your Google Business Profile, use "Ask for reviews" to get the link that opens the review form itself. Test it on your phone. A link to your profile page, where the client has to hunt for the button, quietly kills half your responses.
  3. Ask for honest, never for five stars. No incentives, no filtering unhappy clients away from the link — that's review gating, and it violates Google's policy. What you can do is prompt a specific, detailed answer (see template 6).

Text message templates (highest response rate)

Text 1 · The day-after ask
Hi [First Name] — still can't believe we got [the house on Maple / your place sold in 6 days]! If you have two minutes, an honest Google review would mean the world to me and really helps other [buyers/sellers] in [City] find their way. Here's the direct link: [link]. Thank you again — [Your Name]
Text 2 · The short version
Hi [First Name], thanks for trusting me with your [move/sale]. If you've got 60 seconds, a quick Google review helps more than you'd think: [link]. Grateful for you! — [Your Name]
Text 3 · The follow-up (day 5–7, doubles your total)
Hi [First Name], just floating this back up — if you have a minute this week, that Google review would still mean a lot: [link]. No rush and no pressure at all. Hope the unpacking is going well!

Email templates

Email 1 · Subject: A quick favor, [First Name]?
Hi [First Name],

Thank you for choosing me for your [purchase/sale] — I loved working with you.

If you have a moment, would you mind leaving an honest Google review? It's how most of my clients in [City] find me, and your words genuinely help the next family decide.

[Leave a Google Review →]

And of course — if anything comes up with the house, you know where to find me.
[Your Name]
Email 2 · Subject: How was your experience?
Hi [First Name],

Now that the dust has settled, I'd love to hear how the experience was for you. If you'd like to share it publicly, here's our Google review link: [link].

Anything you'd rather tell me privately, just reply to this email — I read every word.

Thanks again,
[Your Name]

In-person and closing scripts

Script 1 · At closing
"Before you head out — most of my business comes from past clients and their reviews. If I send you a link tomorrow, would you be willing to share how this went? It takes about two minutes." (A yes at the table makes tomorrow's text a reminder, not a cold ask.)
Script 2 · The prompt that gets detailed reviews
When you send the link, add one question: "If you're not sure what to write, this helps: what was the moment you felt most looked-after during the process?" Specific prompts produce specific reviews — and specific reviews ("she negotiated $12K in repairs we thought were lost") are the ones that rank for searches and convince strangers.

The two situations agents fumble

Template · The 30-day check-in (a second, legitimate chance)
Hi [First Name] — one month in! How's the house treating you? [One specific detail: the garden / the commute / the kitchen.] By the way, if you never got to that review, the link still works: [link]. Either way, glad you're settled.
Template · Responding to the review (every time, within 24h)
[First Name], thank you — this made my week. Getting you [into that home / sold over asking] was a highlight of my year. If you ever need anything [City]-related, I'm your call. (Responses signal to Google and to readers that a real person runs this business. A review with no reply is a billboard half-lit.)
The system, in one line: ask at closing (verbal yes) → text at 24 hours → one follow-up at day 5–7 → respond within 24 hours → turn the best reviews into social posts. Five touches, most of them templated, roughly ten minutes per closing.

Now make the reviews work for you

A Google review sitting on your profile is doing one job. The same review, designed as a clean graphic and posted to Instagram and Facebook, does three: it proves your track record to your sphere, it reminds past clients you're active, and it quietly teaches future clients what working with you feels like. Post one a week and your feed never lacks proof — even between listings. (It's one of the five buckets in our 37 post ideas playbook.)

CurbPost's free review visual generator turns a review into a ready-to-post graphic in about a minute. When you want the whole machine — listing launches, review posts, open house promos — on one system, that's the $49/month plan.

Turn reviews into your best content

CurbPost designs your reviews, listings, and open-house posts in minutes — on brand, ready to publish.

Start with CurbPost — $49/mo Make a free review graphic

FAQ

When is the best time to ask a client for a review?

Within 24 to 72 hours of closing, with one follow-up at day 5–7. Get a verbal yes at the closing table first — it turns the text into a reminder instead of a cold ask.

What link should I send?

The direct review link from your Google Business Profile's "Ask for reviews" option — it opens the form in one tap. Test it yourself before saving it as a template.

Can I ask for a 5-star review?

No — ask for an honest one, and never offer anything in return. You can prompt a detailed answer with a specific question, which is both allowed and more persuasive.